The Value Social Media Has for Your Business Today

With so many businesses experiencing drastic changes with continued social distancing recommendations and suspended operations, it is important that one of the most critical groups associated with any business remains in the loop: its clients and customers. Therefore, it makes sense to do so using a tool that is readily available (and that most people use): social media.

Social Media vs Crises

In the current global crisis, social media has proven its worth as a means for businesses, governments, and organizations to broadcast their messages to the larger public. This has allowed these groups to inform and educate—and, unfortunately, to misinform and confuse in some cases—people on a wide scale.

Hopefully, you have already been using social media to the full advantages it can bring you. However, if you represent one of the many businesses that has yet to, now is absolutely the time to do so.

How to Leverage Social Media

Whether it’s a pervasive illness or another disaster, there are a few ways that you need to be using social media to your business’ advantage.

Communication

In times of crisis, communication is perhaps the single most important thing for a business to maintain. Social media needs to be a big part of that communication.

Look at it this way. Whatever kind of business you run (except for those needed in these times) people might assume how you are handling the situation. Therefore, if you have something to say or offer, the most likely place people will see your message is via social media. If you can adjust how you operate, this may even allow you to sustain your operations for longer without being financially forced to shut down.

Restaurants are a great example of this happening now, especially small, privately owned establishments. By keeping your hours updated and your adjusted policies visible, you allow people to find you in the first place they’ll look.

Engagement

You also want to keep yourself present in the minds of the people you cater to, which doubles the value of the visibility that social media offers. While providing updates or maintaining your hours of operation is a good start, social media can offer a lot more.

Depending on your industry or offering, there may be applicable opportunities to use social media to share some tips, practices, and other relevant tidbits to anyone following your page. If this isn’t an option, you could just introduce your staff members and share what they’re doing to stay occupied.

In times like these, social media is too good of an opportunity to miss out on. In terms of sustaining operations, reach out to Horne & Benik. We can help you deploy the remote solutions and tools that could just keep you in operation. Call (603) 499-4400 today.