Reliable Communications Help Build Better Relationships

Communication plays a critical role in the way you develop relationships and clients. To optimize communication with your clients and customers, proper use of technology is essential, but it also makes for a much nicer experience from an operational standpoint. How can your business utilize this powerful communications technology?

Communication Technology Benefits Your Business

The right communications solution is one that can help you improve the way you do business. In fact, the right communication solution can help your organization function better on both the internal and external sides of things. In particular, it helps to keep the various members of your organization connected to each other, maintaining clear communication with your clients, and providing value on the relatively large investments this infrastructure costs.

Whether it’s a solution that lets you communicate directly with clients or one that presents additional benefits for your existing business, there are a lot of benefits to be had through the implementation of a dynamic communications solution. Here are some options to keep in mind:

Customer Relationship Management (CRM) Systems

CRMs are great solutions that help businesses connect to their clients seamlessly. A dedicated CRM helps your employees keep track of their ongoing projects by keeping interactions in a centralized location, making data accessible to clients on demand, and streamlining the workflow that dictates the success of these projects.

These solutions generally integrate with other business applications, and come with great features like billing and e-sign capabilities. A CRM can also provide valuable insight through social media integration and assist in your client acquisition strategy. Additionally, a CRM solution can help you increase client satisfaction by up to 35 percent.

Automation

It might seem daunting to manage your contacts and prospects, but it’s much easier with a proper communications solution that can capture information. Automation is key in making this happen. For example, an automated workflow means that when someone purchases an item or service, each member of the supply chain (or sales process) will be notified. This means that you can help your organization get products and service delivered faster, enhancing customer service and support.

Voice over Internet Protocol

VoIP’s main draw is its portability. Most solutions are available as an app on a smartphone that works on both your in-house and mobile networks, meaning that you can take your work phone and contacts on the go with you. This can mean the world to your sales team who may be close to sealing a deal, but haven’t quite convinced a prospect to pull the trigger yet. Even in the office, VoIP can be an effective communication tool, as it means you don’t have to be tethered to your desk to take calls.

Horne & Benik can help you implement great IT solutions, including those meant for communication. To learn more, reach out to us at (603) 499-4400.