Making the Right Decision About Technology Can Help Avoid Major Pitfalls

The idea of digital transformation can be an exciting one, especially for a small business. Let’s go over how you can make the transformative power of technology work for your company’s benefit, as well as how you can go about implementing some of these innovative new solutions.

Follow the Data

While it might be tempting to go with your gut and implement solutions simply because they look like they would benefit your company, we urge you to call upon something more logical than human intuition: cold, hard data.

Instead of trying to predict the future based on your feelings, consider looking at trends that can be seen in the data. If you can look at data to discover opportunities for improvement, you’ll be that much farther ahead of the competition who make decisions based solely on whims. When you make decisions based on data, you’ll be more likely to reach your desired outcome.

Key performance indicators, or information that you can track to identify if something is working or not, can help you collect the data necessary to make important decisions for your business.

Don’t Sacrifice Security for Innovation

When you make adjustments to the way your business does things, you’ll of course need to account for how these changes impact security. For example, the widespread adoption of remote work has had considerable impact on the way many companies functioned during the pandemic. This isn’t a perfect comparison, but the point is that even policies and procedures that you may not have considered to be security threats can have lasting impacts on the way you keep your business safe.

Innovation that leads to vulnerability is one step forward, two steps back.

Whatever you plan to implement, you need to ensure that your security won’t suffer as a result.

Make Sure Your Clients and Customers Have a Solid Experience

Your clients are important, so make sure they feel like they are important, too. Provide them with a positive experience and they can sustain your business even during the tough times. Digital tools can be used to help your organization better work with its customers and tend to their needs, leading to better relationships. Furthermore, they can make access to your own goods and services more accessible.

Horne & Benik wants to help you implement technology solutions that can help you transform your organization for the better. To learn more, reach out to us at (603) 499-4400.